VIDEO: Sanjeev Bhikchandani and the birth of Naukri.com


Naukri.com is one of the earliest internet successes from India and justifiably so. Dr. Sunil Maheshwari, Dean – Samatvam Academy, gives an absorbing commentary with necessary academic rigour on Naukri’s formation and its founder Sanjeev Bhikchandani’s motivation to take the entrepreneurial route and his experiences along the way. More

RESEARCH NOTE: The critical role of a Business Plan in entrepreneurship



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Getting a business idea is easy. Making a business case out of it is the difficult part. The Business Plan asks tough questions. Does the idea have in it the seed to become a real business? Building the business plan is the first step to know if the idea can indeed turn into a sustainable business

A Business Plan serves at least five purposes.

1. It helps to systematically conceive, develop, and implement a business idea.
2. It provides structure to the thinking and helps make sure that all important areas are covered.
3. It prompts planners to think about the situations arising in the future.
4. It helps to communicate the idea.
5. Finally, a business plan helps to evaluate the feasibility of the idea in an objective & critical manner.

Read the full note.