RESEARCH NOTE: How Jaipur Rugs facilitates an autonomous group of geographically dispersed artisans

Think about it. The final product - the carpet - is made by artisans who are geographically dispersed in over
600 villages in
eight states of north and west India; who need to be
supplied with raw materials; who also need to be periodically
trained; whose output needs to be monitored; to finally ensuring that the finished product is of the
highest quality.
The manufacture of Jaipur rugs is a series of over
sixty intermediate steps that are governed by a comprehensive system quality control and logistics.
The secret perhaps lies in its enterprise strategy founded upon
four pillars:
a) An
innovative business model
b) Developmental
value system
c) Low
capital intensity
d) Modern
communication architecture
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