October 2020 | Vol 11 | Issue 10
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~ Employee Engagement Snackies ~

# Dialogue: Vying for Sandalwood trees

Disagreement? Resolve with dialogue.

# Entrepreneurship: Five questions to ask
Want to do it? Fascinating but hard journey.

# Resonance: Blind man's misfortune

When two entities vibrate in unison to magnify impact.

# Appreciation: Tiger cub, chasm and goats

Art of helping others connect with the best selves.

# Actualisation: Aravind Eye Care

Working with the spirit of stewardship and trusteeship.


The story of Nand Kishore Chaudhury is as much about a personal quest as it is about seeking a large-scale societal impact governed by modern management principles. It is about empowering uneducated rural women by providing access to a sustainable livelihood within the precincts of their homes.

That in a nutshell is Jaipur Rugs. India’s largest manufacturer and exporter of hand-knotted rugs and carpets. This issue of Sattva studies the "mindfulness" that underlines every aspect of the grassroots entity.

Read on.

The Editorial Team
VIDEO: Jaipur Rugs: Weaving Together a Rooted Enterprise

Get to know how one man's social consciousness and entrepreneurial spirit could uplift an entire segment of society living at the margins. The story of Jaipur Rugs is a saga of emancipation, economic freedom, and skilling to create high-quality carpets that are adorning premium residences in over 44 countries.

How does this rooted entity run a widely distributed operation so successfully and consistently? This video gives a peek. More
RESEARCH NOTE: How Jaipur Rugs facilitates an autonomous group of geographically dispersed artisans

Think about it. The final product - the carpet - is made by artisans who are geographically dispersed in over 600 villages in eight states of north and west India; who need to be supplied with raw materials; who also need to be periodically trained; whose output needs to be monitored; to finally ensuring that the finished product is of the highest quality.

The manufacture of Jaipur rugs is a series of over sixty intermediate steps that are governed by a comprehensive system quality control and logistics.

The secret perhaps lies in its enterprise strategy founded upon four pillars:

a) An innovative business model
b) Developmental value system
c) Low capital intensity
d) Modern communication architecture

Read the full note.

Engage!: Co-creating Organizational Vitality and Individual Fulfilment

Excerpt #2: The Engagement Imperative
Employee Engagement refers to the strength of the mental and emotional connection that an employee feels toward his or her place of work. Work engagement is a modified construct that refers to a positive and fulfilling state of being. It is characterized by vigour, dedication, and absorption.

Engagement is thus a measure of an employee’s emotional and intellectual commitment to the organization’s success. It occurs when the organization respects the employee, and the employee values the organization in turn.

~~ Sattva Archives ~~

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